Protecting the outcome of your efforts since 1925

SUGRAÑES - Patents and trademarks registration

SUGRAÑES is a professional Company, which was founded at the end of the 19th century. It specialises in the protection, defence, consultation and management of all matters related to Industrial and Intellectual Property.

The Company is formed by a multidisciplinary team and has its own legal department. Indeed, this, alongside its network of trusted correspondents from around the world, enables SUGRAÑES to protect Industrial and Intellectual Property comprehensively, at both spanish and international level.

Meet the team >
Patents, trademarks and legal assessment services

The services provided by SUGRAÑES are defined by globalisation, privacy and a unique critical subjectivity, which enables the Company to achieve maximum protection and legal security for its clients.

SUGRAÑES specialises in the protection, defence, consultation and management of all matters related to its clients' Industrial and Intellectual Property Rights. This includes Patents and Utility Models, Trademarks and Trade names, Designs and Internet domain names.

Moreover, it boasts its own range of specialised technical and legal services, which form the basis of the SUGRAÑES business, enabling the Company to support Patents, Designs, Trademarks and Domain names throughout the entire decision process. This furthermore enables the Company to optimise response time and service provision, as well as enabling SUGRAÑES to provide the most appropriate means for protecting Intellectual and Industrial Property.

SUGRAÑES news about Trademarks and Patents

ENTRY INTO FORCE OF THE EUROPEAN GENERAL DATA PROTECTION REGULATION (GDPR)

27.03.2018

On May 25, 2018, the General European Data Protection Regulation (RGPD) will enter into force, regulating the collection, storage and processing of personal data. This regulation is mandatory for companies, professionals and individuals who manage data from third parties, whether customers, employees, suppliers, etc..

Some of the main novelties introduced by these regulations are that tacit consent is not permitted in obtaining data and that, at the time of collection, the purpose for which they will be used must be expressly indicated. Likewise, the figure of the Data Protection Delegate is also introduced. 

Therefore, it would be a good idea to check whether your protocols meet the new requirements. It is possible that if your company was already complying with the previous regulations, only a few adaptations may be necessary, without having to make a full data protection implementation, although the specific case would have to be assessed.

If you have an interest in carrying out an audit and proposals on actions to be implemented, we would appreciate it if you indicated it as soon as possible in order to be able to comply with this regulation before May 25, 2018.

H&M and graffiti Revok

27.03.2018

On March 9, 2018, H&M, the famous Swedish fashion company, sued a Los Angeles graffiti artist named Jason "Revok" Williams in New York City for permission to use Revok graffiti in its new men's sportswear advertising campaign "New Routine".

Prior to this lawsuit, on January 8, 2018, the street artist had sent a letter of formal notice to H&M, complaining about the unauthorized use of his graffiti in the campaign, and requesting compensation for the infringement of intellectual property rights.

H&M replied that graffiti is illegal and that it is an act of vandalism, and therefore there was no copyright on the graffiti. When this demand became known, a great deal of controversy was sparked, and people called for a boycott of H&M in all media and social networks.

In the end, the Swedish company, in view of the damage being done to its image, has decided to withdraw the complaint by announcing on Twitter: "We respect the creativity and originality of artists, no matter the means.

We should have acted differently in dealing with this matter. It was never our intention to set a precedent in relation to public art or its influence, nor to discuss the legality of street art.

Finally, H&M has announced that it has also contacted Revok to find a amicable solution.

We use our own cookies on our website in order to improve our service. By browsing our pages, we understand that you accept its use. More information.

Protecting the outcome of your efforts since 1925

SUGRAÑES - Patents and trademarks registration

SUGRAÑES is a professional Company, which was founded at the end of the 19th century. It specialises in the protection, defence, consultation and management of all matters related to Industrial and Intellectual Property.

The Company is formed by a multidisciplinary team and has its own legal department. Indeed, this, alongside its network of trusted correspondents from around the world, enables SUGRAÑES to protect Industrial and Intellectual Property comprehensively, at both spanish and international level.

Meet the team >
Patents, trademarks and legal assessment services

The services provided by SUGRAÑES are defined by globalisation, privacy and a unique critical subjectivity, which enables the Company to achieve maximum protection and legal security for its clients.

SUGRAÑES specialises in the protection, defence, consultation and management of all matters related to its clients' Industrial and Intellectual Property Rights. This includes Patents and Utility Models, Trademarks and Trade names, Designs and Internet domain names.

Moreover, it boasts its own range of specialised technical and legal services, which form the basis of the SUGRAÑES business, enabling the Company to support Patents, Designs, Trademarks and Domain names throughout the entire decision process. This furthermore enables the Company to optimise response time and service provision, as well as enabling SUGRAÑES to provide the most appropriate means for protecting Intellectual and Industrial Property.

SUGRAÑES news about Trademarks and Patents

ENTRY INTO FORCE OF THE EUROPEAN GENERAL DATA PROTECTION REGULATION (GDPR)

27.03.2018

On May 25, 2018, the General European Data Protection Regulation (RGPD) will enter into force, regulating the collection, storage and processing of personal data. This regulation is mandatory for companies, professionals and individuals who manage data from third parties, whether customers, employees, suppliers, etc..

Some of the main novelties introduced by these regulations are that tacit consent is not permitted in obtaining data and that, at the time of collection, the purpose for which they will be used must be expressly indicated. Likewise, the figure of the Data Protection Delegate is also introduced. 

Therefore, it would be a good idea to check whether your protocols meet the new requirements. It is possible that if your company was already complying with the previous regulations, only a few adaptations may be necessary, without having to make a full data protection implementation, although the specific case would have to be assessed.

If you have an interest in carrying out an audit and proposals on actions to be implemented, we would appreciate it if you indicated it as soon as possible in order to be able to comply with this regulation before May 25, 2018.

H&M and graffiti Revok

27.03.2018

On March 9, 2018, H&M, the famous Swedish fashion company, sued a Los Angeles graffiti artist named Jason "Revok" Williams in New York City for permission to use Revok graffiti in its new men's sportswear advertising campaign "New Routine".

Prior to this lawsuit, on January 8, 2018, the street artist had sent a letter of formal notice to H&M, complaining about the unauthorized use of his graffiti in the campaign, and requesting compensation for the infringement of intellectual property rights.

H&M replied that graffiti is illegal and that it is an act of vandalism, and therefore there was no copyright on the graffiti. When this demand became known, a great deal of controversy was sparked, and people called for a boycott of H&M in all media and social networks.

In the end, the Swedish company, in view of the damage being done to its image, has decided to withdraw the complaint by announcing on Twitter: "We respect the creativity and originality of artists, no matter the means.

We should have acted differently in dealing with this matter. It was never our intention to set a precedent in relation to public art or its influence, nor to discuss the legality of street art.

Finally, H&M has announced that it has also contacted Revok to find a amicable solution.

We use our own cookies on our website in order to improve our service. By browsing our pages, we understand that you accept its use. More information.