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COVERT ADVERTISING IN INSTAGRAM, YOUTUBE AND SOCIAL NETWORKS

Some of the so-called influencers, bloggers or YouTubers are paid to post photos of restaurants or any type of product or service. This practice is lawful if used with the hashtag #ad #advertisement or similar. But the reality is that very often this is not taken into account, so the consumer is being deceived, who believes that the suggestion or recommendation is spontaneous when it comes to paid advertising.

Consumer associations are already pursuing specific cases, but the fact is that we are still a long way from countries such as the United States or the United Kingdom where this issue is specifically regulated. Thus, in order to pursue covert advertising, the General Advertising Law is being applied, which establishes that any type of advertising must be identified as such.


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