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The importance of a trademark in social networks

The use of trademarks on social networks is an increasingly recurrent issue due to the proliferation of websites and applications for sharing opinion, information, images and videos with other users. Social networks are powerful tools for disseminating and communicating information to millions of people around the world.

Sometimes, registered trademarks are used without authorization of their owner with the aim of taking advantage of their reputation, earned by their use and investment made by their owner. This unauthorized use might cause risk of confusion regarding the commercial origin of the goods or services being promoted or the content of a user profile.

In most cases, the referred social networks prohibit the unauthorized use of trademarks and the infringement of intellectual property rights. However, despite these prohibitions, infringements are increasing.

In view of this situation, it is highly advisable to carry out a continuous monitoring of the use of your trademarks on social networks in order to report unauthorized use of it for the immediate removal of any unauthorized reference. 


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