H&M and graffiti Revok
On March 9, 2018, H&M, the famous Swedish fashion company, sued a Los Angeles graffiti artist named Jason "Revok" Williams in New York City for permission to use Revok graffiti in its new men's sportswear advertising campaign "New Routine".
Prior to this lawsuit, on January 8, 2018, the street artist had sent a letter of formal notice to H&M, complaining about the unauthorized use of his graffiti in the campaign, and requesting compensation for the infringement of intellectual property rights.
H&M replied that graffiti is illegal and that it is an act of vandalism, and therefore there was no copyright on the graffiti. When this demand became known, a great deal of controversy was sparked, and people called for a boycott of H&M in all media and social networks.
In the end, the Swedish company, in view of the damage being done to its image, has decided to withdraw the complaint by announcing on Twitter: "We respect the creativity and originality of artists, no matter the means.
We should have acted differently in dealing with this matter. It was never our intention to set a precedent in relation to public art or its influence, nor to discuss the legality of street art.
Finally, H&M has announced that it has also contacted Revok to find a amicable solution.
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