IP consultants. Patent, design & trademark attorneys
Noticias de Sugrañes, prfesionales del registro de marcas y patentes

The importance of a trademark in social networks

The use of trademarks on social networks is an increasingly recurrent issue due to the proliferation of websites and applications for sharing opinion, information, images and videos with other users. Social networks are powerful tools for disseminating and communicating information to millions of people around the world.

Sometimes, registered trademarks are used without authorization of their owner with the aim of taking advantage of their reputation, earned by their use and investment made by their owner. This unauthorized use might cause risk of confusion regarding the commercial origin of the goods or services being promoted or the content of a user profile.

In most cases, the referred social networks prohibit the unauthorized use of trademarks and the infringement of intellectual property rights. However, despite these prohibitions, infringements are increasing.

In view of this situation, it is highly advisable to carry out a continuous monitoring of the use of your trademarks on social networks in order to report unauthorized use of it for the immediate removal of any unauthorized reference. 

Back to news list
Sugrañes location map, Provença, 304 de Barcelona Skyline of Barcelona
Provença, 304
08008 Barcelona
Legal Disclaimer / Data protection Policy
Tel: +34 932151917
Fax: +34 932153723
SUGRAES uses COOKIES to improve your browsing experience and to show you content customised to your interests. If you would like to disable cookies on your device, please review our information. Please take into account that some parts of our website will not function properly if you disable cookies. By accepting this message, you allow the use of cookies on this device, according to our cookies policy, unless you have deactivated the cookies. + Info.
Accept all Settings