We recommend to register your trademark in Asian countries and to do it in both the original version and in Asian characters. 

The crisis is exacerbating piracy cases related to well-known trademarks. Mafias register the trademarks in those countries and they mobilize judicial and police authorities with the aim of extorting economically the companies affected by the usurpation of their trademarks in Asian countries.

These organization can even stop the manufacture and export of the goods by Western companies, entailing an economic damage.